Mondelēz International taps into the evening sharing trend with Cadbury Bournville Fingers

The product comes in 114g packs (rrp £1.50) and will be supported by a high-impact marketing campaign across cinema, TV, in-store and social and digital that will reach 94% of all adults, claims the firm.

Cadbury Bournville has seen significant value growth of 48.2% (Nielsen MAT data w/e 5.9.20 Total Coverage including Discounters), ahead of the market figure for dark chocolate, which is growing by 8.9% [ibid]. 

Katie Dade, senior brand manager for Cadbury Bournville at Mondelēz International, explained: “Cadbury Fingers are eaten by a third of Brits [Nielsen Total Coverage MAT up to 02.11.19]. Combining this much-loved product with a nostalgic brand like Bournville to create Cadbury Bournville Fingers will be an exciting launch for retailers and consumers alike.

“With consumers continuing to spend more nights in at home, we have seen an increase in shoppers looking for the perfect treat to share with others in their households. In particular, consumers are looking for products from trusted brands [Kantar WPO up to 18.04.20], such as Cadbury and Bournville, which deliver on both quality and taste, in a range of formats.”

Cadbury Bournville Fingers will be supported by a high-impact marketing campaign across cinema, TV, in-store and social and digital that will reach 94% of all adults.

The launch of Cadbury Bournville Fingers follows several other successful launches from the brand that have helped drive growth for independent retailers. Earlier this year, Cadbury Bournville moved into the sharing bag format for the first time with the launch of new Bournville Giant Buttons and brought back Cadbury Bournville Old Jamaica, its iconic dark chocolate Rum & Raisin bar, to capitalise on the growing popularity of rum & raisin chocolate, which is growing at 21% (Nielsen Online Total coverage incl. discounters w/e 15.06.19).

Retailers can find further confectionery and biscuits advice at www.deliciousdisplay.co.uk.