Mondelez International is adding Rocky Mallow Road to its Cadbury Dairy Milk Marvellous portfolio.

Available from August, the new addition features pink marshmallows, strawberry jellies and shortcake biscuit pieces.

The new variant will come in a 47g countline (rrp: 61p) and both the existing Jelly Popping Candy and Rocky Mallow Road flavours will also be available as a 180g Smashables tablet (rrp: £2.49), which allows consumers to flip the bar over, smash it and share the pieces with family and friends.

The Cadbury Dairy Milk Marvellous range is currently worth £50m, and will be supported by a £3m marketing investment this year, including TV, outdoor, PR and digital activity.

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