Müller promises frothy coffee with Good Stuff Barista Milk

Müller Milk & Ingredients has launched a premium milk offer that aims to help consumers make professional quality coffee at home. 

Müller Good Stuff Barista Milk contains added protein to create a froth with tighter and smaller bubbles which last longer, and is said to be ideal for the creation of latte art. Its subtle caramel notes are designed to complement the taste of coffee, while the optimal fat content creates a velvety mouthfeel. Available in one litre cartons (RRP £2.10), it can be frothed with any domestic frothing gadget, warmed and whisked or even added cold. As with all Müller milk products, the Müller Good Stuff Barista Milk is made from British milk, with 100% natural ingredients, and sold in 100% recyclable packaging.

After more than a year of product testing and development, Müller Good Stuff Barista Milk will launch in One Stop and Tesco stores from Monday 26 June, with other retailers listing the product from July onwards.

Following a roll-out of the product to retailers, this autumn will see a supporting marketing campaign across out of home, digital, and radio.

Helen Priestley, marketing and category director for Müller Milk & Ingredients, says: “We are proud to be launching Müller Good Stuff Barista Milk and making it easier to make delicious frothy coffees at home. Müller is a much-loved and well-trusted brand in the dairy category, so there is a growth opportunity to leverage these strong brand credentials and expand into new areas, helping us to build a better dairy future.

“Sourcing and sustainability are becoming increasingly important for our customers and consumers and that’s why we’re reinforcing the British milk and natural ingredients messaging on our fully recyclable packaging. The carton will also carry a QR code for consumers to scan and find out more about Müller’s sustainability plans as well as more information on Müller Good Stuff Barista Milk.

“Last year was a fantastic year for Müller branded milk, and we can’t wait to share our Müller Good Stuff products with customers and consumers.”