Nature Valley is launching a new £2m ’Summer of British Tennis’ campaign across digital, print, social and PR platforms that will also see the brand make a return to TV screens.

As the official snack bar of the Lawn Tennis Association (LTA), Nature Valley will hit TV screens throughout June and July with a new 20-second ad, featuring the brand’s Protein range. The advert follows a number of adventurous individuals running and hiking through impressive scenery, while highlighting the bar’s 10g protein content.

Nature Valley’s tennis campaign #thecourtisyours will return this summer with a greater focus on inspiring people to play the sport.

British tennis player Johanna Konta has also renewed her partnership with Nature Valley as brand ambassador for a second year and will be joined by the Great Britain’s Davis Cup captain Leon Smith. Both brand ambassadors will back the LTA’s Great British Tennis Weekend in July, supported by Nature Valley,

The brand’s Protein range will be sampled throughout the summer at tennis events across the country, with more than 50,000 bars to giveaway.

Arjoon Bose, marketing head for Nature Valley at General Mills, said: “We remain committed to supporting the LTA, building on last year’s success, and our ambition is for Nature Valley to become synonymous with tennis in Britain. We remain inspired by Johanna and are delighted to welcome Leon to the Nature Valley family.

“We firmly want to inspire an active nation and democratise tennis, moving it from the aspirational to the accessible. This is evidenced by the fantastic rise in the popularity of tennis and we are confident our support of the LTA’s Great British Tennis Weekend, alongside our inspiring ambassadors, will help drive an even stronger brand association with Nature Valley and continue to encourage more people to pick up their rackets and visit their local courts and – of course – have a Nature Valley Protein bar in their tennis bag as well.’’