Nestlé is hoping for a double dose of seasonal sales this autumn with both Halloween and Christmas launches available from September.
Following on from the success of novelty products last Christmas, Nestlé is launching a foil-wrapped Aero Christmas tree in peppermint. And not wanting to let Cadbury's Screme Eggs corner all the Halloween sales, Nestlé has brought back its Smarties Pumpkin. The foil-wrapped treat first appeared on shelves in 2005 featuring only orange smarties, and this time round it is filled with multi-coloured mini Smarties. It comes in outers of 24.
"Halloween is untried for some retailers, which is why we've opted for outers of 24, instead of the traditional 36," says the company's Stewart McGuckin.
rrp: 65p
tel: 01904 604 604
Following on from the success of novelty products last Christmas, Nestlé is launching a foil-wrapped Aero Christmas tree in peppermint. And not wanting to let Cadbury's Screme Eggs corner all the Halloween sales, Nestlé has brought back its Smarties Pumpkin. The foil-wrapped treat first appeared on shelves in 2005 featuring only orange smarties, and this time round it is filled with multi-coloured mini Smarties. It comes in outers of 24.
"Halloween is untried for some retailers, which is why we've opted for outers of 24, instead of the traditional 36," says the company's Stewart McGuckin.
rrp: 65p
tel: 01904 604 604
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