New blockbuster promotion for Transform-A-Snack

Following last year’s partnership for Transformers: Rise of the Beasts, Golden Wonder has again teamed up with Paramount Pictures for the release of its Transformers One.

In cinemas from 11 October, the film is the origin story of sworn enemies Optimus Prime and Megatron. The new on-pack promotion - running across five million packs of Golden Wonder Transform-A-Snack - gives consumers the chance to win a family trip to Orlando with free theme park entry. Packs also offer runner-up prizes of three-month Paramount Plus subscriptions.

Matt Smith, marketing director, explains: “Generations have grown up making cars from Transform-A-Snack and so teaming up again with the Transformers franchise is the perfect partnership. Transform-A-Snack is currently outperforming the market and we expect this promotion to continue this strong growth.”

Promotional packs are available now, with the promotion running until the end of October. The campaign will be supported across digital and social together with a strong trade plan including shippers and cash and carry activity.