Mondelez International has opted for a touch of Willy Wonka style wackiness with Cadbury Dairy Milk Marvellous Creations.
The range comprises two flavours: cookie nut crunch, which tastes sweet and salty, and jelly popping candy shells, which tingles on the tongue.
Each bar is available as a 200g tablet (rrp £2.49) and as a 49g countline (rrp 59p), which will initially be available pricemarked at 50p for launch. The bars’ quirky flavours are complemented by its crazy paving-style shape.
Available from April, Marvellous Creations will be supported by a £7m marketing investment in 2013, including TV and outdoor advertising, sampling, social media, and digital activity.
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