New Great British Recipe Wall's sausages launched

Kerry Foods has added a new premium range of Wall’s sausages.

The Great British Recipe range includes six-packs of pork and Cumberland sausages (rrp £3.19) and 10-packs of pork (rrp £3.19) and chipolata sausages (rrp £5). The range is being supported by online and consumer press activity as well as in-store activity.

Wall’s marketing manager Michael Moore said: “Our research showed that the equity and heritage of the Wall’s brand, coupled with the growth in premium sausages, meant this was the ideal time to add a new premium range under the Wall’s banner.”