Supplier Inventure is continuing to make in-roads into the UK breakfast market with the launch of an exciting new cereal range. Following the growing success of the brand’s existing portfolio, it has introduced four of its best-selling cereal flavours, in a brand new on the go format.
It has launched four American themed flavours - Marshmallow Cookie O’s, Peanut Butter Puffs, S’mores and Flumps - in 40g cups with an rrp of £1. The brand has secured strong early listings in Poundland, Farm Foods, Heron and The Range, and it is also available to independents directly from Inventure and via wholesalers including Distinctive Retail Group. Full pack versions are also available.
Created with convenience at the core, the new Cups are positioned as perfect for pre-school, the office or as a snack. As with the rest of the range, the new cups are based on family flavour favourites, made using high-quality ingredients and are a great source of fibre and protein.
Nick Hudson, head of sales, said: “We’re so excited to be launching some of our most popular products in this new convenient format. Bringing a playful twist on breakfast to cereal, the Cups are already proving to be a huge hit with customers. We’re very grateful to have such strong support from our retail partners to help us reach an even bigger audience.”
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