In-store bakery specialist Aryzta Food Solutions has launched a new Thaw & Serve range.

The new range includes: two tier bakery unit, croissant (rrp £0.70, case size 35), raisin swirl (rrp £0.70, case size 24), chocolate hazelnut croissant (rrp £0.70, case size 24)

Vincent Brook, head of retail UK at Aryzta Food Solutions said: “Shoppers are looking for convenient, great tasting products with a quality assurance. This delicious new range provides just that, and helps retailers to tap into the fast-growing in-store bakery category without the need for an oven.

“With an average margin of 35%, it’s the perfect solution for retailers; all that’s required is a freezer to store the products before thawing the amount needed each day.

“Bakery is already the second most frequently bought category in convenience and, even more importantly, in-store bakery shoppers spend over 70% more in-store than average Symbol shoppers and on average buy at least two more items (HIM! CTP 2016), highlighting the profit opportunity for retailers.

The range can be supplemented in the afternoon with Aryzta’s range of Thaw & Serve doughnuts, yum yums and iced fingers to enable retailers to provide an in-store bakery offering at all times of the day.