PepsiCo has introduced price marking for its range of Walkers single bags. Available in salt & vinegar, ready salted, cheese & onion, prawn cocktail and smoky bacon, the singles bags will have a 49p price flash.PepsiCo wholesale director Kieran South said that “price marked packs can help achieve positive price perceptions in-store with 44% of consumers more likely to purchase an item on impulse when price marked”.

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