Grace Foods UK has announced the launch of Nurishment Mojo, the UK’s first multi-vitamin milkshake.

The new 330ml drink is being promoted with the slogan ’The Perfect Pick Me Up’ and Grace Foods is looking to help retailers meet growing consumer demand for healthy, on-the-go products. 

Launching for independents in April, Nurishment Mojo will be available in three bottled flavours; strawberry, chocolate brownie and la la latte. (rrp 1.89).

Nimal Amitirigala, global category manger for Grace Foods Beverages, said: “We know that millions of shoppers are looking for healthier milkshakes and almost half (46%) of adults take multivitamins either daily or occasionally.

“Nurishment Mojo is breaking new ground in functional milks. It fills a taste and health gap in the chilled dairy aisle by offering consumers a multi-vitamin milkshake, enabling them to top up on vitamins and minerals whilst enjoying a great-tasting, refreshing drink.”

The launch of Nurishment Mojo will be supported by a new online advertising campaign, social media activity and sampling.