Nurishment, the UK’s No.1 nutritionally enriched milk drink (IRI category, w/e July 22, 2017) is teaming up with Liverpool and England footballer, Daniel Sturridge, who will become Nurishment’s first ever brand ambassador.

Nurishment has signed a three-year deal with Sturridge, who will be supporting the brand’s wide-ranging marketing campaign.

The England international will be promoting the Nurishment Filling Station, the brand’s first dedicated gaming app, challenging gamers to beat his high score, with the best players getting the chance to play against him.

As well as making a number of personal appearances, Daniel will also feature in national advertising activity, starting with a bus campaign set to reach over two million consumers.

Daniel Sturridge said: “I grew up with Nurishment and Strawberry’s my favourite flavour, so I’m really pleased to be promoting a drink that I’ve enjoyed for many years. I also love gaming and am challenging the nation’s gamers to beat my ‘Filling Station’ score and knock me off the top of the leader board. Game on!”

The launch of Nurishment’s new gaming app forms part of the brand’s #OLDSKOOLNEWCOOL campaign, the biggest ever social media activity the brand has ever attempted, set to reach over 10 million consumers this year.

Nyree Chambers, head of marketing at Grace Foods UK, said: “Working closely with Daniel will enable us to engage millions of people, targeting gamers initially as we capitalise on the explosion in ‘all things retro’, giving people the opportunity to take on one of the nation’s most famous footballers.”