P&G is hoping to banish the winter blues with its latest haircare range Aussie Miracle Shine. The formula includes natural pearl powder and Australian ginseng extract and has a cotton candy scent. The launch is being supported by a targeted print and online PR campaign. The range consists of a shampoo, conditioner and ‘3 minute miracle’ ranging in price from £3.99 to £5.99.

Tel: 0800 597 3388

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Kate Miller

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