Pladis has announced the launch of Jacob’s Bites in an attempt to reinvigorate the sharing category.
Available in Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chilli & Sour Cream and Smoked Paprika, the crackers contain nothing artificial and the packaging is fully recyclable.
Asli Akman, marketing director for savoury at Pladis, said: “Brits are snacking more than ever, and this means more and more shoppers are looking for quick, grab-and-go options for sharing, but existing Savoury Biscuits formats aren’t fit for purpose when it comes to these new snacking moments. We’ve spotted an unmissable opportunity to unlock further growth which will take Jacob’s beyond the cheeseboard.”
Available to convenience stores from mid-August, it’s hoped the range can plug a gap in the savoury biscuit aisle for more shareable formats, as well as attracting younger shoppers to the category.
No comments yet