Princes Corned Beef has launched a new on-pack promotion, giving customers the chance to win cash prizes and money off coupons.

The promotion, which will feature on more than two million packs of Princes 340g Corned Beef and Princes 340g Reduced Salt Corned Beef, gives shoppers the chance to win one of 10,000 £25 cash prizes, plus 90,000 £1 Princes Corned Beef money off coupons.

Shoppers have until April 2016 to head to www.beacornedbeefwinner.co.uk and answer two simple product questions to be in with the chance of winning.

Princes has also launched the second phase of the Corned Beef Hash Clash competition - a search for the best of Britain’s local and regional recipe variations of the traditional Corned Beef Hash . Consumers can now vote for their favourite recipe and be in with the chance of winning one of four £250 supermarket vouchers.

Princes Limited marketing director Neil Brownbill said: “During the winter months, we see an increase in consumer demand for Corned Beef, particularly from families. We’re hoping that this promotion, coupled with the Princes Corned Beef Hash Clash, will reinvigorate the category and deepen consumer engagement with Princes Corned Beef.”