Princes extends its range with the addition of diced ham

Princes, canned meat brand, has extended its range with the launch of new diced ham product.

Princes Diced Ham is available now in 200g cans, containing pre-diced pieces of ham in brine. It has an rrp of £1.49.

Graham Breed, convenience channel marketing director at Princes, said: “We see a huge opportunity for growth within the canned ham category among shoppers who are looking for a quick and easy evening meal option. We are trusted for our quality products, so we are in the perfect position to respond to this demand – giving shoppers a new product that makes their life easier when preparing an evening meal. As a result, we aim to increase penetration and frequency of purchase year on year.”