Pringles is set to add some extra kick to the convenience sector with the launch of two new flavours. Launching at the end of March, Xtra kickin’ sour cream and onion and Xtra cheesey nacho cheese, will be available in 175g tubes in £1.79 pricemarked packs.
The new variants will be available in six-pack case sizes in an effort to help retailers reduce investment in stock and space. The launch will also be supported by a multimedia campaign including TV, targeted sampling and digital activity.
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