Glebe Farm Foods, producer of gluten-free, 100% pure British oats, has announced the launch of its latest innovation - PureOaty Tea-rrific. While other oat brands have focused on innovating around coffee - a smaller consumption occasion for milk when compared to tea - Glebe Farm Foods has created the new oat-based accompaniment for what Brits enjoy drinking the most.
Research shows a wider adoption of milk alternatives in tea is hindered by fear of affecting the taste and the colour, and concerns around splitting - all of which detract from the much-loved tea-drinking experience. PureOaty Tea-rrific is looking to fill this significant gap in the market.
After extensive development, Glebe Farm Foods have perfected the gluten-free recipe, addressing taste, colour and stability and ensuring it doesn’t split to deliver a perfect, great tasting cuppa every time. After being blind tested on 120 consumers, 74% said they enjoyed Tea-rrific’s smooth tea experience, 75% said it maintained the rich tea colour and 79% said they would be purchasing Tea-rrific for themselves.
Philip Rayner, owner and MD of Glebe Farm Foods, said: “We saw a clear need for a high quality, plant-based alternative that could truly enhance the tea-drinking experience. Our team has worked tirelessly to perfect this product, and we believe it will set a new standard for oat drinks in tea. We’re not just offering an alternative, we’re offering a superior choice that caters to all tea lovers, including those with gluten sensitivities.”
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