Kepak Convenience Foods has added a Chip Shop Curry variant to its Rustlers Noodle Pots range.
Available in a 300g pot (rrp £1.99), the chicken breast in noodles and curry sauce can be microwaved in two minutes.
Marketing director John Armstrong said: “We’re giving people the chance to enjoy a familiar chip shop favourite in a substantial hot snack. The launch comes at a time when consumer awareness and recall of the Rustlers brand is exceptionally high thanks to the recent £1.5m Hunger Monkey TV advertising and digital campaign.
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