Del Monte has resurrected the iconic Man from Del Monte campaign with a search for the first Nans from Del Monte, to help inspire families to keep baking traditions alive.
Traditional baking is at risk of becoming a thing of the past, with 74% of Brits concerned that cherished family recipes could be lost, according to new consumer research commissioned by Del Monte.
With 87% of people wanting to bake more often, the love for baking is still strong. In fact, 62% of households say they’re baking less to save money due to the ongoing cost of living crisis, while 51% cite a lack of time as a barrier.
Del Monte is partnering with Fern Britton to revive its iconic Man from Del Monte campaign, but with a fresh twist – the search for the first-ever Nans from Del Monte as part of their Grandparents’ Day campaign. These grandmothers will not only share their favourite recipes but will also give their seal of approval to Del Monte’s creations, just like the iconic Man from Del Monte in the 1980s.
Fern Britton said: “I’m thrilled to be partnering with Del Monte on this campaign to celebrate and preserve the importance of family recipes. These dishes are a special part of our heritage, and they hold so many memories. In my family, recipes like pineapple upside-down cake, apple pie and the classic Victoria sponge have been passed down for generations, and I still make them all the time.”
By honouring the central role grandparents play in Britain’s culinary history, Del Monte’s campaign aims to inspire the next generation to roll up their sleeves, dust off old recipes, and keep baking traditions alive for years to come. Shoppers can submit their nans online, and the competition closes on the 30 October when five will be shortlisted.
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