Premium milkshake brand, Shaken Udder, has launched a new packaging design which dials up premium taste credentials, whilst celebrating its festival heritage.
Shaken Udder worked with Big Fish brand consultancy to redesign its packaging to reflect the premium nature of its milkshakes, which are made with real fruit and Belgian chocolate. The new packs feature a colour palette of gold and soft pastels, hand-drawn images of ingredients and “made with” cues.
Senior brand manager, Paras Arora says: “After 10 years of the same packaging during a period of phenomenal growth, it was time to evolve our branding and take it to the next level. We hope our new imagery resonates with our loyal customers while emphasising Shaken Udder’s key values of exceptional quality and taste. This is the first of many exciting changes for Shaken Udder this year, which we can’t wait to share with you.”
Shaken Udder’s core range of chilled milkshakes come in five flavours: Chocolush, Vanillalicious, Strawberry Dream, Top Banana and Salted Caramel. The dairy milkshakes are compliant with HFSS regulations and contain no preservatives, artificial colours or flavours.
The brand is now worth £23.6m with double digit growth of +19% year on year (Nielsen IQ) and claims to be the UK’s fastest growing premium milkshake (Nielsen). It has has recently secured a minority investment from leading private equity firm LDC to support the next stage of its growth journey.
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