Scandinavian Tobacco Group UK has announced two new limited-edition designs for its ten-pack tins of both Signature Blue and Signature Original miniature cigars.
Rolling out from the end of September, the new tins include limited-edition liners inside.
They have been designed to offer a “real standout on-shelf” and to tip their hat to the brand’s “history, heritage and uncompromising quality”.
Since launching back in 1963, Signature has gone on to become one of the world’s leading machine-rolled cigar brands, with a global presence and well-earned reputation for a smooth and balanced smoke.
Last year Signature celebrated its 60th anniversary since launch, and also announced the returned of ten pack tins to ensure optimal freshness and preservation.
Today, annual UK sales of Signature cigars are worth more than £45m a year, with the brand having strong products in both the miniature and cigarillo segments.
STG’s UK head of marketing Prianka Jhingan commented: “We are delighted to unveil the Signature 1963 Edition tins which have been elegantly designed in a vintage, old-money style that captures the brand’s timeless elegance and appeal. We know limited edition packs are well received by consumers as they elevate the brand’s appeal and provide a touch of exclusivity, so we encourage retailers to stock up in anticipation of high demand.”
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