Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s flagship promotion in partnership with Call of Duty.
The partnership is designed to help retailers get in on the action and tap into energy drinkers’ thirst for gaming.
Live now until the end of the year, the promotion is running across more of the range than ever before. Including individual cans and multipack cans of Monster Original, Monster Zero Sugar, Absolute Zero, Ultra White, Ultra Rosa, Juiced Mango Loco and Pipeline Punch.
Gaming fans across all platforms can scan unique QR codes on specific packs or enter codes found under ring pulls to unlock exclusive in-game content including double XP tokens, as well as unique operator skins and gear to help gamers level up faster and look the part while doing it.
Promotional packs will also feature the striking legendary Cerebus logo inspired by prominent in-game feature, the Wolf King, alongside iconic Call of Duty character, Ghost.
The latest gaming initiatives build on a host of successful new product launches that have maintained momentum behind the Monster brand, including Monster Ultra Strawberry Dreams, Monster Juiced Bad Apple and Monster Reserve Orange Dreamsicle in 2024, with more still to come.
Rob Yeomans vice-president commercial development at CCEP GB said: “Gaming continues to be a huge and fast-growing part of the global entertainment industry – in which Monster has been a major player for over two decades – and Call of Duty continues to capture gamers’ attention.
“We’re always looking to reward our loyal Monster fans with unmissable experiences, and our on-pack promotion and partnership with Call of Duty is the perfect way to do this. We’re encouraging retailers to get on board and take full advantage of this promotion as we bring together these two iconic brands once again.”
Convenience retailers can request high-impact POS materials from My.CCEP.com.
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