Perfetti Van Melle’s Smint brand will be appearing in more than a thousand cinemas across the UK between now and the end of March.
Smint has bagged the final advertising slot before the trailers begin on fifteen blockbusters, which will all be contenders for the forthcoming awards season.
Smint continues to be one of the fastest growing sugar-free brands in the UK. The brand benefited from extensive sampling campaign for commuters earlier in the year, as well as Smint’s link up with Breast Cancer Care, where over £65,000 has been raised in the last two years.
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