Starbucks has unveiled two new lines in its Doubleshot Espresso range, which also features a new can design.
The new flavours; Doubleshot No Added Sugar and Doubleshot Espresso Black, are designed to make it easier for shoppers to enjoy a convenient energy boost.
Made with 100% Fairtrade Arabica coffee beans, the ready-to-drink range is sold in convenient 200ml cans and features bold new packaging.
Rebecca Kemp, senior marketing manager for Starbucks Europe, Middle East and Africa, said: “The Doubleshot Espresso has proven popular with customers since launching in 2012. It has a bolder taste with two shots of Starbucks Espresso Roast in every drink and delivers an energy boost that will get you through your day.
“This year we will launch the first Doubleshot Espresso marketing campaign across Europe, the Middle East and Africa. The tagline ’Get One, Get Going’ will be used throughout the region under a brand new poster image of the two core ingredients, espresso and milk colliding mid-air. The launch will include our first digital video ad as well as supporting with a social media campaign and on pack promotion to win a range of technology prizes such as headphones, iPads and laptops.”
The Starbucks ready-to-drink range also includes a Chilled Classics and Frappuccino range.
The new Doubleshot Espresso line-up is available now. (rrp £1.69)
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