UNILEVER UK is adding a cooking sauces category and investing a further £500,000 to its Partners for Growth category management programme.
The programme is now entering its fourth year and covers nine core convenience categories including tea, spreads, toiletries and ice cream.
In 2007 Unilever will visit 45,000 retailers with its 'Beat on the Street' initiative to explain the principles behind the programme.
The programme is now entering its fourth year and covers nine core convenience categories including tea, spreads, toiletries and ice cream.
In 2007 Unilever will visit 45,000 retailers with its 'Beat on the Street' initiative to explain the principles behind the programme.
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