DIAGEO has re-introduced its Diamond promotion for Smirnoff.
The promotion gives consumers the chance to win pure diamonds and will feature on 70cl and 1ltr bottles.
A £1.5m marketing campaign will support the initiative and include a TV ad which launches on April 25.
Diageo says that consumers have more chances to win this year than last year.
The promotion will run throughout this month and May.
TEL 0870 600 1378
The promotion gives consumers the chance to win pure diamonds and will feature on 70cl and 1ltr bottles.
A £1.5m marketing campaign will support the initiative and include a TV ad which launches on April 25.
Diageo says that consumers have more chances to win this year than last year.
The promotion will run throughout this month and May.
TEL 0870 600 1378
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