GLAXOSMITHKLINE's Zovirax cold sore cream is back on national TV in a campaign featuring the 'Think Fast Think Zovirax' ad. It will be aired throughout this month and reinforced by national press ads in women's interest and health titles, which will run until July.
Both TV and press feature a woman using a photo mount in a 'now you see it, now you don't' gesture to demonstrate her own cold sore disappearing fast.
Zovirax cold sore cream is available in a 2g tube with a rrp of £5.99 and a 2g pump format with a rrp of £6.49.
Tel: 0845 762 6637