McEwan's, Scotland's number one off-trade ale, has been revitalised with a new look.
The new can and 12-pack is said to have a stronger brand identity, and the introduction of a thistle is a reference to the brand's Scottish heritage.
"With premium canned ale in growth at 7.7% driven by consumers trading up to quality brands with genuine heritage and provenance, we were keen to ensure that this iconic brand remains as relevant to today's consumers as it has done over the past 160 years," says supplier Scottish & Newcastle.
tel: 01432 352000
The new can and 12-pack is said to have a stronger brand identity, and the introduction of a thistle is a reference to the brand's Scottish heritage.
"With premium canned ale in growth at 7.7% driven by consumers trading up to quality brands with genuine heritage and provenance, we were keen to ensure that this iconic brand remains as relevant to today's consumers as it has done over the past 160 years," says supplier Scottish & Newcastle.
tel: 01432 352000
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