GENERAL MILLS is extending its Old El Paso cooking sauces range with the introduction of four new variants.
New additions original chili con carne, hot chili con carne, smoked chili & sweet peppers and roasted garlic & chili join the fajita and enchilada sauces and will be flashed with a 'new' on-pack message.
The company says the slimmer and taller 400g and 395g jars will have
a greater shelf standout.
The Old El Paso brand will also benefit from a £5m marketing spend in 2006.
RRP £1.69
Tel 0800 591223
New additions original chili con carne, hot chili con carne, smoked chili & sweet peppers and roasted garlic & chili join the fajita and enchilada sauces and will be flashed with a 'new' on-pack message.
The company says the slimmer and taller 400g and 395g jars will have
a greater shelf standout.
The Old El Paso brand will also benefit from a £5m marketing spend in 2006.
RRP £1.69
Tel 0800 591223
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