UNILEVER UK FOODS is relaunching its Light and Extra Light Hellmann's mayonnaise for 2007.
The relaunch will be supported by a £3m multimedia spend this month, including the first-ever TV ad for Hellmann's Light.
As part of the relaunch, all varieties of Hellmann's mayonnaise will benefit from a packaging makeover.
To help make the fixture easier to shop, Hellmann's Extra Light will change from purple to green packaging while Light will remain blue.
Tel 01293 648000
The relaunch will be supported by a £3m multimedia spend this month, including the first-ever TV ad for Hellmann's Light.
As part of the relaunch, all varieties of Hellmann's mayonnaise will benefit from a packaging makeover.
To help make the fixture easier to shop, Hellmann's Extra Light will change from purple to green packaging while Light will remain blue.
Tel 01293 648000
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