PROCTER & GAMBLE is giving Bold 2in1, the fastest growing brand in the laundry category, its biggest product upgrade in almost 20 years.
The relaunched brand has new packaging, with increased on-shelf standout and in-store visibility.
Bold 2in1 Ocean Clear is relaunched as Spa Minerals and has a new perfume, as does the Apple Blossom & Lime Zest variant.
The company says that by integrating SoftTouch fabric softener into the products, it is meeting consumer demand for an even softer product experience.
TEL 0800 597 3388
The relaunched brand has new packaging, with increased on-shelf standout and in-store visibility.
Bold 2in1 Ocean Clear is relaunched as Spa Minerals and has a new perfume, as does the Apple Blossom & Lime Zest variant.
The company says that by integrating SoftTouch fabric softener into the products, it is meeting consumer demand for an even softer product experience.
TEL 0800 597 3388
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