UNILEVER UK is relaunching Sure for Women with new pack designs and graphics across both the core range and Sure for Women Crystal.
The relaunch follows extensive consumer research into what consumers want from their deodorant, and is backed by a
£9m marketing spend throughout 2007, including TV advertising, print, sampling, direct marketing and PR.
The new can design features a more feminine shape and will reassert the brand's core qualities.
Unilever says Sure for Women is the cornerstone brand in the deodorant category with a market-leading 11.5% value share.
RRP £1.59-£2.89 Tel 020 7822 5252
The relaunch follows extensive consumer research into what consumers want from their deodorant, and is backed by a
£9m marketing spend throughout 2007, including TV advertising, print, sampling, direct marketing and PR.
The new can design features a more feminine shape and will reassert the brand's core qualities.
Unilever says Sure for Women is the cornerstone brand in the deodorant category with a market-leading 11.5% value share.
RRP £1.59-£2.89 Tel 020 7822 5252
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