BACARDI RUM is running an £8m ad campaign across TV and the cinema.
An interactive TV ad will also run, during which Sky viewers can use their remote control to watch performances from the Isle of Wight music festival.
Bacardi is also relaunching its website, www.bacardi.co uk.
A series of posters will be placed in UK city centres to back up the TV and cinema campaign.
TEL 023 8031 8000
An interactive TV ad will also run, during which Sky viewers can use their remote control to watch performances from the Isle of Wight music festival.
Bacardi is also relaunching its website, www.bacardi.co uk.
A series of posters will be placed in UK city centres to back up the TV and cinema campaign.
TEL 023 8031 8000
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