MAXXIUM UK has swapped boats for blooms in a £15m repositioning of its Plymouth brand.
The new strategy centres on gardening and targets men and women gin drinkers in the 45-plus age bracket, who enjoy relaxing in the home and the garden.
A £2m marketing campaign includes the brand's first UK consumer advertising campaign.
A sampling programme will take place at garden centres and top gardening shows and will be backed by gardener James Alexander Sinclair and celebrity chefs including the Tanner brothers.
TEL 01786 430500
The new strategy centres on gardening and targets men and women gin drinkers in the 45-plus age bracket, who enjoy relaxing in the home and the garden.
A £2m marketing campaign includes the brand's first UK consumer advertising campaign.
A sampling programme will take place at garden centres and top gardening shows and will be backed by gardener James Alexander Sinclair and celebrity chefs including the Tanner brothers.
TEL 01786 430500
No comments yet