GlaxoSmithKline consumer healthcare
is running new advertising for Macleans on TV and at cinemas across the UK.
● The campaign has moved away from the traditional, functional-based oral care theme and on to the confidence the brand aims to give consumers.
● The activity is part of a £3.7m spend for Macleans, aimed at the brand’s key audience of 35- to 55-year-old ABC1 women.
TEL 0845 762 6637
● The campaign has moved away from the traditional, functional-based oral care theme and on to the confidence the brand aims to give consumers.
● The activity is part of a £3.7m spend for Macleans, aimed at the brand’s key audience of 35- to 55-year-old ABC1 women.
TEL 0845 762 6637
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