Diageo has combined some of its most famous brands with mixers in a premixed format.
The Classic Mix range combines Gordon's gin with Schweppes tonic, Smirnoff No.21 vodka with lime and Schweppes soda, Smirnoff vodka with cola and Morgan's spiced rum drink with cola.
The mixes come in 70cl bottles and are aimed at women aged 25-50 who would like to enjoy 'the perfect serve' at home.
The launch is being supported by a £1m marketing campaign.
Classic Mix has an abv of 8% and a 175ml serving of 35ml of alcohol and 140ml of mixer contains 1.4 units of alcohol.
RRP £4.99 TEL 0870 600 1378
The Classic Mix range combines Gordon's gin with Schweppes tonic, Smirnoff No.21 vodka with lime and Schweppes soda, Smirnoff vodka with cola and Morgan's spiced rum drink with cola.
The mixes come in 70cl bottles and are aimed at women aged 25-50 who would like to enjoy 'the perfect serve' at home.
The launch is being supported by a £1m marketing campaign.
Classic Mix has an abv of 8% and a 175ml serving of 35ml of alcohol and 140ml of mixer contains 1.4 units of alcohol.
RRP £4.99 TEL 0870 600 1378
No comments yet