CARLING is reinforcing its football credentials with a £7m campaign this summer, including a cash prize consumer competition.
The Love Football campaign will run all the way through the World Cup, giving consumers the chance to win cash prizes of up to £50.
About 150 million cans of Carling will feature special ring pulls with a code that consumers can text to Carling to receive a forecast for a particular match.
If the score of the match is the same as the forecast the consumer will win a cash sum from £5 to £50.
One in every four bottle crowns will also feature codes giving consumers a chance to win.
The promotion will also be featured on Carling.com.
The brand will be supported by a new Big Match TV ad which will feature top names from the Sky Sports team, plus a radio campaign.
The Love Football campaign is part of a £14m investment for the brand in football-related activity in 2006.
TEL 01283 511000
The Love Football campaign will run all the way through the World Cup, giving consumers the chance to win cash prizes of up to £50.
About 150 million cans of Carling will feature special ring pulls with a code that consumers can text to Carling to receive a forecast for a particular match.
If the score of the match is the same as the forecast the consumer will win a cash sum from £5 to £50.
One in every four bottle crowns will also feature codes giving consumers a chance to win.
The promotion will also be featured on Carling.com.
The brand will be supported by a new Big Match TV ad which will feature top names from the Sky Sports team, plus a radio campaign.
The Love Football campaign is part of a £14m investment for the brand in football-related activity in 2006.
TEL 01283 511000
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