CADBURY TREBOR BASSETT (CTB) is backing its Creme Egg with a £5m marketing campaign this year.
The campaign will include interactive digital advertising on TV and PR support.
This year CTB is reorganising its multipacks with four-, eight- and 12-packs, replacing its three-, six-,
12- and 18-packs.
The company has also revamped its pack designs for Cadbury Creme Egg Minis 58g and 100g bags.
CTB recommends that retailers who want to promote the mini eggs should not sell them for below three singles for 99p.
Tel 0870 191 7343

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