Nestle has teamed up with celebrity chef Phil Vickery to offer customers an on-pack promotion to send off for a new 88-page cookbook. By collecting two tokens from the promotional packs of Carnation condensed milk and condensed milk light, shoppers can obtain a discounted copy of A Passion For Puddings for £3.99 (usual price £9.99). Sales for the company’s milk brand increased by 16.4% last year.

RRP: £1.45
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