Heineken UK is celebrating Brighton & Hove and Manchester Pride 2024 by running exclusive Strongbow activations in Booker depots.
The activation, running both online and in-depot at select locations, including Booker Brighton and Booker Manchester Gorton, will offer independent retailers a free point of sale kit with every purchase of a case of Strongbow across all flavours. The kit includes bunting for in-store use, a hanging flag and A3 posters detailing the event, with key information to help consumers prepare ahead of the festivities and a reminder to stock up on Strongbow.
Strongbow is also teaming up with social media brand Hunsnet to bring their celebration of Pride to life, with a series of posts having been created highlighting the new flavours in the Strongbow portfolio.
The brand will have a dedicated activation space at Brighton & Hove Pride’s Fabuloso in the Park event, where the brand will be serving a selection of flavours including new Strongbow Strawberry – the only bar at the festival where the flavour will be available, helping to drive relevance and awareness among fans. The space will also host a series of Hunsnet performances across the weekend.
Rachel Holms, cider brand director at Heineken UK, says: “We’re thrilled to be activating with Strongbow in Booker ahead of Brighton & Hove and Manchester Pride, and cannot wait to go live with our collaboration with Hunsnet for the content series and Fabuloso in the Park. By spotlighting Pride with Strongbow, we hope to bring further awareness of the occasion and champion LGBTQIA+ voices, alongside helping retailers across the country boost their cider sales as Pride festivals commence.”
No comments yet