Sunmagic is launching a ‘Hydra Fizz’ range of children’s sparkling juice drinks.

The Hydra Fizz range contains 50% fruit juice and is made using spring water, providing one of the recommended 5-a-day, and comes in six tasty, school-friendly flavours including: Tropical Twist; Berry Medley; Apple Crush; Very Cherry; Fruit Smash; and Zingy Lemon. The sparkling juice drinks are packaged in a tall, slim, 300ml PET bottle (rrp 45p), which is exclusive to Sunmagic and gives excellent standout on shelf.

The new range targets 8-16 year-olds but is also suitable for the whole family. The Hydra Fizz drinks are school-compliant throughout the UK, adhering to new government guidelines regarding what kids’ drinks can and cannot contain.

The range is being supported with a heavyweight marketing campaign including social media activity, POS material within education dining and stores, as well as online and print adverts.

Razin Ali, Sunmagic’s brand manager, said: “We are delighted to be introducing Hydra Fizz to the market, following the incredibly successful launch of the ‘Hydra’ brand of kids’ healthy soft drinks two years ago. Our Hydra brand (Hydra Juice and Hydra Blast) of school-compliant products already accounts for 20% of our sales, which shows just how important this sector of the market is.”