Sure Men is launching Sport Cool, a special edition deodorant range designed to appeal to football fans.

Available in spray or roll-on, Sure Men Sport Cool features motionsense technology, offering shoppers protection against sweat and odour. The range also features a new scent of lemon, mint, and pineapple.

The Sport Cool range has been designed to tap into consumer’s demand for sporting products. Sure Men will be supporting the range throughout 2018 with significant investment and an ATL campaign, featuring key ambassadors.

Josh Plimmer, Sure brand manager at Unilever UK, said: “Football is the No.1 passion point for our brand’s target audience. With our recent activity and a big summer of football, we are pleased to offer our new, special edition Sure Men Sport Cool variant and expect it to be popular amongst sports fans.”

The Sure Men Super Cool range is available to independent retailers now (rrp £1.99)