Swizzels is to introduce its first Christmas-themed Squashies to keep up with demand during the festive period. The 120g, elf-shaped Squashies feature two popular flavours - Strawberry Ice Cream and Apple Pie.
The Squashies feature two elves in each bag – one on the ‘naughty’ list and one on the ‘nice’ list – bringing a personalised touch to the festive season. It is also bringing back its popular Sweet Shop Advent Calendar, featuring 24 fan favourites, as well as ensuring three of its lines are vegan friendly.
Clare Newton, trade manager, said: “Each year, we strive to enhance our Christmas offering to help the wonderful retailers we work with boost sales. This year, we’re excited to introduce our brand new Naughty & Nice Squashies, shaking up the Christmas sugar confectionery NPD category.
“This Christmas, we anticipate indulgence to be a key trend, with consumers seeking comforting and delightful treats to enjoy with family and friends. With festive flavours that promise to steal the spotlight, this new product perfectly aligns with the growing consumer interest in unique flavour experiences.”
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