Tangerine Confectionery has re-launched its Wham, Fruit Salad and Black Jack chews with reformulated recipes and new packaging.
Wham has been made even more tongue-tingling with extra sour crystals; Fruit Salad has seen a return to the iconic block colours of its pineapple and raspberry flavours; and Black Jack sees a return to the tongue-blackening colour. In addition, Wham and Fruit Salad Chews now boast real fruit juice after an in-depth consumer research study highlighted to Tangerine that the addition of real fruit juice is something that people are looking for when choosing their sweets.
To highlight the changes, the packaging for Wham, Fruit Salad and Black Jack has been refreshed, giving them real shelf appeal. Tapping into the brands’ archives, the new designs have a retro feel, adding to the sense of playfulness and nostalgia.
Head of marketing Adrian Hipkiss said: “This re-launch is about bringing our best-loved and iconic retro chews back to best, with the taste and packaging that people will remember, plus the benefit of added fruit juice.
“What better way to bring old-time favourites back together than to return Black Jack and Fruit Salad to its original packaging and tapping into current retro trends.”
The re-launched lines are: Wham 16g and 25g Chew Bars (rrp 10p and 20p), Wham 36g Stick Packs (rrp 39p), Fruit Salad Single Chews, and 36g Stick Packs (rrp 2p ad 39p), and Black Jack Single Chews, and 36g Stick Packs (rrp 2p and 39p).
For stockist details or more information on Tangerine’s range of retro confectionery call 01977 692500.
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