Two new cans added to pricemarked Pringles range

Kellogg’s is introducing Cheese and Onion and Prawn Cocktail options to its pricemarked Pringles range.

Available from January 2015 with an RRP of £2.49 for 190g, both flavours will also be available in a six-pack case size.

According to Kellogg’s, the two popular flavours rank as the 4^th and 7^th best-selling flavours in the country and have a combined estimated value of £84m to the convenience channel.

Nick Dawson, UK sales director of speciality channels at Kellogg’s UK said: “This presents a real sales opportunity for retailers as price-marked packs are seen as providing a real value for money and as they are an attractive price-point, it will encourage consumers to widen their portfolio and shop across a broader range of products.”