Unilever UK has joined forces with Kinnerton Confectionery to create a new range of premium Magnum Chocolate.
Available from next month, the offering will feature signature 25g impulse bars, 90g sharing blocks, thins, and gifting boxes.
The signature blocks come in white chocolate with Madagascan vanilla pods, single origin dark Magnum chocolate with cocoa nibs, and classic Magnum milk chocolate flavours.
Tapping into the growth of the boxed chocolate sector, worth £470m and growing 2.3% year-on-year, the lineup also includes a 180g token box (rrp: £6) and a 280g large gift box (rrp: £12).
The luxury collection is made up of milk, dark and white chocolates, combined with premium ingredients and flavours including salted caramel, raspberry, double chocolate, almond, and praline.
Magnum Chocolate Thins are available in classic, espresso and mint flavours and marked with the signature ‘M’ stamp. A 180g box is priced at £5.
Meanwhile, the 25g Magnum Chocolate Almond Bar is designed to appeal to the impulse consumer seeking an everyday, indulgent treat with a bar made of almond truffle, roasted almond pieces and a double layer of thick white chocolate and classic milk chocolate.
Kate Waine, marketing drector at Kinnerton Confectionery, says: “Magnum Chocolate offers consumers exceptional chocolate, ethically sourced from Rain Forest Alliance Certified Farms. Product trials have been hugely positive with feedback complementing the quality of the chocolate and the mixture of flavours.
“Magnum is an iconic, global brand worth £2bn and the new range of premium chocolate will build on the strength of the Magnum identity and benefit from the significant above the line support it enjoys.”
5 Readers' comments