Vimto is targeting millions of mums this summer in a nationwide cordial campaign.

The multi-million promotional drive aims to get mums buying Vimto cordial and is the latest phase of the brand’s Seriously Mixed Up Fruit advertising campaign.

The activity includes pres advertising across the nation’s best-selling women’s and celebrity magazines, national consumer sampling and a £7.2m coupon giveaway. Kicking off in April, Vimto says the activity will reach 89% of mums in the UK.

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