PepsiCo is supporting independent retailers with the launch of Walkers Grab Bags in pricemarked packs.
The new packs are available now and the whole range is pricemarked at 75p. Walkers is also producing a three-case stacker including best-selling lines to help engage with shoppers.
Matt Goddard, field sales director at PepsiCo, said: “PMPs are leading the way with 57% of shoppers looking for value and by stocking Walkers grab bags at 75p, retailers have the opportunity to increase sales by 7%.”
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